The handmade and custom boutique jewelry industry is an incredibly competitive one. It is an industry where losing track of the truly talented designers is easy to do. In this case, something tangible is the best way to be remembered. Erin McDermott Jewelry needed a way for prospective customers to remember them; they wanted their customers to feel they were purchasing something special.
Out of those requirements, a catalog was created for Erin McDermott Jewelry. All visuals represent their attitude toward designing their pieces and brand: natural, down-to-earth, and stunning.