Athletic breathable dry cloth is not a material you would commonly associate with the medical industry. However, the medical industry is where this material is most often needed. The idea of marrying the two was thought of by a small start-up clothing company, the Enza Thread Co.
The Enza Thread Co. needed a memorable mark to go on their apparel and marketing efforts. The identity and the series of icons would be used to communicate the ‘green’ nature of the products. The material is made from recycled materials, therefore it is environmentally friendly in nature.